Brand
Left Side Armory Brand Guide
Logos, color, and type for dealers, press, and partners. Pulled straight from the gear the site is built with.
Logos & Variations
Brand Mark
The standalone mark. Favicons, embroidery, tight spaces.
Wide
The horizontal lockup. Headers, banners, co-branding rows.
Artwork is single-color, in two sets: Dark for light surfaces, Light (White) for dark — never recolor, stretch, or add effects.
Color
Green 10
#181B19
hsl(134, 6%, 10%)
Green 30
#48514A
hsl(134, 6%, 30%)
Green 50
#78877C
hsl(134, 6%, 50%)
Green 70
#AEB7B0
hsl(134, 6%, 70%)
Green 90
#E4E7E5
hsl(134, 6%, 90%)
White
#F2F2F2
hsl(0, 0%, 95%)
Blaze
#E35B0F
hsl(22, 88%, 47%)
The greens do the work; Blaze is the signal. Spend it once per surface — the buy action, the alert, the thing that matters — and let everything else stay calm.
Typography
Display XL · Russo One · 3rem
Field Proven
Display LG · Russo One · 2.25rem
Built In Michigan
H1 · Russo One · 2rem
American Made Gear
H2 · IBM Plex Sans 700 · 1.5rem
Designed, tested, and trusted in the field
H3 · IBM Plex Sans 700 · 1.25rem
Lifetime warranty on every part we make
Body · IBM Plex Sans 400 · 1rem
Practical, high-quality products that serve real needs — built on innovation, resilience, and hands-on problem solving.
Spec · IBM Plex Mono 400 · 0.875rem
SKU 810186050085 · M-LOK · 6061-T6 · 1.2 oz